Hasbro and Jagex develop New Transformers Online Game

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Hasbro, the owner of Transformers trademark, just announced the new partnership with UK-based Jagex to work on a new online game based on Transformers brand.

According to the press release, the new Transformers Online will be due out in 2012. There are many Transformers games, but few of them are worth playing. There has been no detailed information about this upcoming online game. Browser-based, or 3D client-based? It is still unanswered.

Jagex publishes Browser mmos such as RuneScape, and War of Legends. Moreover, we just found a new game called Transforce, which is also an online game based on the Transformers.

Check the full press release below:

Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company’s flagship game, RuneScape, is the world’s most popular free-to-play MMOG.

“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”

“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”