Analysis: Aeria Games forced to take browser game Caesary offline

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Copyright infringement has haunted Caesary and Evony for a long time, and China-based Heroic Era seems involved into this problem while many of their co-publishers and partners are forced to take Caesary offline. Aeria Games are just one of them after Caesary Online, Kongregate, and TopMy.

Caesary remains available at Yoogames.com, R2games.com, Lekool.com, Caesary.net.

However, from our investigation, it is not a copyright infringement problem, but a SEO-targeted issue. Since the Aeria Games Spam team is crazy about tweeting Caesary, ultimately making Caesary in the No 1 position in the Google search Engine results.

The problem is the real official dev team’s website Caesary.net is thrown behind Aeria Games, and the Dev team cannot make more money with no advertising campaigns, and few of players deemed Caesary.net offiicial.

Let me do some math:

Aeria Games and Heroic Era worked to publish Caesary via 50% revenue share business mode. If Aeria Games could make $ 2000 each day, $ 60, 000 each month, then the Heroic Era team only get $ 30, 000 each month.

Heroic Era is so smart that they should have thought all members of Aeria Caesary will be redirected into Caesary.net, scoring $ 60, 000 for personal gains. What a good business! All promotions such as Google advertising, Facebook advertising, and online forum spamming, which have been made by Aeria Games, are readily exploited and tricked by Heroic Era.

So I suggest Aeria Games do the appropriate way when running other third-party games such as DDTank. If you use the same strategy to promote DDtank in the No.1 position in Google search result, you will be forced to take it office for sure.

Apparently, Yoogames, R2games, and other publishers did not rank higher than Caesary.net.

The free traffic from Google cannot be ignored, but if the developers cannot rank higher than any other co-publishers. A problem arises. Kongregate and Aeria Games fell victim to this SEO War!

Below are Aeria Game’s official statement:

Dear Caesary Players,

Due to circumstances beyond our control, we regretfully inform you that, on April 15, Aeria Games will remove Caesary from our portal. As you may be aware, the developers of Evony and Caesary have been involved in legal actions regarding the intellectual property rights of their respective games. As a third-party publisher of Caesary (we are not the developer of the game), we have waited patiently for the parties to reach a legal settlement. However, with the legal situation remaining unclear, we believe it is in the best interest of all parties involved to remove the game from our portal, until there is a satisfactory legal solution. Again, we apologize to you for these unfortunate circumstances.

Learn more about Kongregate Terminates Agreement with Heroic Era.